Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Argon

Argon is a renowned watch brand with a rich history, a legacy of impressive launches, and several notable achievements within the watch industry. The company was founded in 1955 by the esteemed watchmaker Robert Anderson in Geneva, Switzerland. Anderson, a master craftsman with a passion for horology, sought to establish a brand that combined timeless design with precision engineering. 

Argon made its mark in the watch industry with the launch of its Classic Collection in 1960. This collection featured elegant and sophisticated timepieces that instantly captivated watch enthusiasts. The Classic Collection showcased Argon's dedication to traditional craftsmanship and timeless design, establishing the brand as a prominent player in the industry.

Recognizing the increasing popularity of diving, Argon ventured into the realm of underwater timekeeping in 1975 with the introduction of the Diver's Series. These watches were meticulously engineered to withstand extreme depths, featuring robust construction, luminous dials, and unidirectional rotating bezels. 

Argon's achievements have not gone unnoticed within the watch industry. The brand has received numerous awards and accolades for its craftsmanship, design, and technical excellence. These accolades reflect the brand's innovative approach and aesthetic appeal, further solidifying Argon's position among the world's most respected watchmakers.

Furthermore, Argon has produced several limited-edition watches and collaborated with renowned artists, designers, and organizations. These collaborations have resulted in unique and highly sought-after timepieces, showcasing Argon's ability to foster creativity and push the boundaries of watchmaking.