Article of the week
The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Argon

Argon is a renowned watch brand with a rich history, a legacy of impressive launches, and several notable achievements within the watch industry. The company was founded in 1955 by the esteemed watchmaker Robert Anderson in Geneva, Switzerland. Anderson, a master craftsman with a passion for horology, sought to establish a brand that combined timeless design with precision engineering. 

Argon made its mark in the watch industry with the launch of its Classic Collection in 1960. This collection featured elegant and sophisticated timepieces that instantly captivated watch enthusiasts. The Classic Collection showcased Argon's dedication to traditional craftsmanship and timeless design, establishing the brand as a prominent player in the industry.

Recognizing the increasing popularity of diving, Argon ventured into the realm of underwater timekeeping in 1975 with the introduction of the Diver's Series. These watches were meticulously engineered to withstand extreme depths, featuring robust construction, luminous dials, and unidirectional rotating bezels. 

Argon's achievements have not gone unnoticed within the watch industry. The brand has received numerous awards and accolades for its craftsmanship, design, and technical excellence. These accolades reflect the brand's innovative approach and aesthetic appeal, further solidifying Argon's position among the world's most respected watchmakers.

Furthermore, Argon has produced several limited-edition watches and collaborated with renowned artists, designers, and organizations. These collaborations have resulted in unique and highly sought-after timepieces, showcasing Argon's ability to foster creativity and push the boundaries of watchmaking.