Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Apple

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. The first Apple Watch was released in 2015, and the line has since gone through several iterations, with new models and features being added over time.

Apple Watch can be paired with an iPhone and can perform a variety of functions, including making phone calls, sending and receiving messages, tracking fitness and health data, and providing access to a variety of apps. The watch can also be used to pay for goods and services using Apple Pay.

Apple Watch is available in several different models, including the Apple Watch Series 7, Apple Watch SE, and Apple Watch Series 3. The watches are available in different sizes, finishes, and materials, such as aluminum, stainless steel, and titanium.

One of the standout features of the Apple Watch is its health and fitness tracking capabilities. The watch includes sensors that can track heart rate, activity levels, and sleep quality, and it can provide personalized coaching and reminders to help users meet their fitness goals. The watch also includes an electrocardiogram (ECG) app that can detect irregular heart rhythms, and it can send alerts if the user's heart rate is too high or too low.

Another feature of the Apple Watch is its ability to provide notifications and reminders throughout the day. Users can receive notifications for incoming calls, messages, emails, and calendar events, and the watch can also provide reminders for upcoming appointments, meetings, and tasks.