The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Anonimo

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Anonimo

Anonimo is a Swiss watch brand that was founded in 1997 in Florence, Italy. The brand's watches are known for their rugged, sporty design and high-quality craftsmanship.

Anonimo's early collections featured dive watches and chronographs that were designed for outdoor activities and water sports. The watches were made with high-quality materials such as titanium, stainless steel, and sapphire crystal, and they featured automatic movements from Swiss manufacturers such as ETA and Sellita.

In 2013, Anonimo was acquired by a group of Italian investors who moved the brand's headquarters to Switzerland. Since then, Anonimo has continued to produce high-quality watches that are designed and assembled in Switzerland. The brand's current collection includes a range of sporty and elegant watches, including dive watches, chronographs, and dress watches.

One of Anonimo's signature features is its patented crown-protection system, which uses a metal lever to protect the crown from impact and water damage. The brand's watches are also known for their distinctive dials, which often feature bold colors, Arabic numerals, and luminescent hands and markers.