The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Anoma

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A small, new British company that takes its name from the unconventional shape of the brand's first watch. Founded by Matteo Violet Vianello, putting all his passion for watches into this brand. Although he is not a watchmaker or designer, Vianello brings his expertise from his work at independent watch retailer A Collected Man.