Introducing Bell & Ross Unveils the BR-X3 Collection
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.
The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.
IN 2024, a new indie brand joined the world of haute horlogerie: ALTO Watches. Based in Paris, ALTO is a French watch brand founded by Thibaud Guittard, a former marketing manager for Audemars Piguet in the French market. The brand was established to bridge the gap between watchmaking and the creative arts. The name "ALTO" stands for "Art and Limited Time Objects," reflecting its commitment to artistic and exclusive timepieces.
The inaugural model, ART 01, draws inspiration from 1970s design, particularly the bold aesthetics of that era’s concept cars. Featuring a unique faceted titanium case and a complex sapphire crystal.
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