The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Albishorn

Home
Brands
Albishorn

The Swiss watch brand Albishorn was founded by Sébastien Chaulmontet, who has extensive experience working for several prestigious watchmaking and movement companies, including Sellita and La Joux-Perret. The brand made its debut at Geneva Watch Days 2024, presenting its first model, the Maxigraph, developed in collaboration with Massena Lab.