Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Akrivia

Akrivia is a luxury watch brand founded by Rexhep Rexhepi in 2012. Rexhepi, a Swiss-Albanian watchmaker, started his career as an apprentice in his uncle's watchmaking workshop in Switzerland. He later worked for some of the most prestigious watch brands in Switzerland, including Patek Philippe and Audemars Piguet. AkriviA is known for its high-end, handmade watches that feature intricate mechanical movements and exquisite finishing. The brand's timepieces are produced in very limited numbers, with each piece taking several hundred hours to produce. AkriviA's watches often incorporate innovative design features. AkriviA has quickly gained a reputation as one of the most exclusive and sought-after watch brands in the world. Its watches have won several prestigious awards, including the Grand Prix d'Horlogerie de Genève, and are highly prized by collectors and enthusiasts alike.