Article of the week
The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

News Bulgari Serpenti Factory Event In Dubai: A Celebration Of Heritage, Art, And Luxury

The first-ever exhibition of this stature in the Middle East, In collaboration with distinguished Emirati and local artists

In a blend of tradition and contemporary art, Bulgari commemorated the inauguration of the "Serpenti Factory" and the enthralling "75 Years of Infinite Tales" exhibition at The DIFC last Thursday evening.

The illustrious Serpenti emblem, emblematic of Bulgari's tradition, came alive, turning the Gate Building at DIFC into a canvas of luminous projection mapping. The emblem's vivid portrayal adorned Dubai's horizon, epitomizing a rendezvous of luxury and artistic prowess.

As a nexus of global convergence, Dubai thrives on the synthesis of Emirati traditions and international influences. The Serpenti Factory stands testimony to this confluence, offering an immersive journey that resonates with both Middle Eastern and Italian ethos. By championing this venture, Bulgari enhances Dubai's growing reputation as a sanctuary for artists and positions it as a platform for local artistic talents.

Dr. Azra Khamissa, Artist, Designer & Chiropractor
Azza Al Qubaisi، jewellery artist
Dr. Afra Atiq, poet, scholar and teaching artist

In a heartfelt nod to the Middle East's rich culture and flourishing art scene, Bulgari collaborated with distinguished local artists. Renowned artists such as Azza Al Qubaisi, Dr. Azra Khamissa, and Dr. Afra Atiq were entrusted to reimagine the Serpenti insignia. Their interpretations gave the classic emblem a fresh, contemporary appeal.

The event's exclusive preview witnessed the presence of 300 attendees, inclusive of Bulgari's regional brand ambassadors.

Jean-Christophe Babin, Bulgari Group’s CEO

Jean-Christophe Babin, Bulgari Group’s CEO, illuminated the event with insights into the enduring Serpenti legacy. Reflecting on its 75-year journey, he remarked, "The Serpenti emblem, with its audacious design and visionary appeal, encapsulates Bulgari’s essence. Drawing from the epoch of Cleopatra, this motif has evolved, embodying creativity, meticulous artisanship, and a contemporary ethos. Its continued presence has empowered the women who adorn it. With the Serpenti Factory in Dubai, we take immense pride in celebrating this iconic symbol through the first-ever exhibition of this stature in the Middle East.”

From September 15th to 24th, the Bulgari Serpenti 75 Years of Infinite Tales exhibition will be open to the masses. The exhibit invites guests to explore the intricate nexus between Bulgari's Serpenti artifacts and the realm of art. Emphasizing the blend of ancient motifs and modern art, it emerges as an unmissable event for connoisseurs of art and luxury.


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